Research
We worked out what was wrong with the old site: the navigation tangled, the services sat in no order, booking took some getting to. We looked at how people behaved on it and what the neighbours offered.
A hotel complex in Serov. The guest picks a room themselves and sees in advance what there is to do.
About the project
A hotel complex
for visitors to Serov.
Context
Nadezhdinsky is a hotel complex in Serov: rooms in seven categories, a restaurant, a conference hall, billiards. Three different people come to the same site — a tourist, someone on a work trip, a local — and each needs something else. The catalogue was one for all of them.
What the complex holds
103
rooms
30
seats in the conference hall
7
room categories
01
restaurant and leisure
Development stages
From research
to launch.
Strategy
We singled out three scenarios: the tourist, the business guest, the local. Each got its own path to a booking or to the front desk phone.
Structure
We took the one big catalogue apart into sections that stand on their own: rooms, restaurant, conference hall, billiards, extra services. Each can be walked into directly.
Design
We built a visual system in the mood of the hotel itself: warm stone in the colour, a quiet typeface, plenty of air.
Logo
We drew the logo: restrained typography with a nod to traditional hospitality. It lives on a roadside sign and in a browser tab alike.
Front-end
We built the responsive site and took out everything that slows it down: deferred images, lightened fonts, critical CSS.
Content
We wrote the copy for every room category and every service, and left room for promotions and special offers.
Launch
We moved it to its hosting, set up SSL, analytics and the booking form. We taught the administrator to change the content without calling a developer.
Logo
A logo that
stays with you.
The logo is built on pure typography. The strict typeface carries reliability and tradition; the open spacing carries hospitality. It falls apart neither on a roadside sign nor in a browser tab.
What we did
Scenarios instead of
a long catalogue.
Rooms
We gathered every category into one showcase: from standard to suite, with the facts that matter and the booking button in the card itself.
Services
We moved the restaurant, conference hall, billiards and the rest into sections of their own: people look for them apart from the rooms.
Booking
We put the contacts and ways to get in touch where the eye looks for them, so the path to a booking never breaks off halfway.
Outcome
A site that greets the guest
before they arrive.
The guest sees the whole complex from the first screen, chooses where to stay and moves on to booking or a call — without going through the entire catalogue.
Open the hotel website